Authority that stays quiet.
Pierstone is a law firm in Brussels. The firm wanted a professional site it could manage entirely itself.
- Sector
- Legal
- Engagement
- Website, admin area, audit
- Languages
- NL · FR · EN
A site the firm manages itself.
Pierstone wanted a site that looks professional and feels calm, without stock photography and without superlatives.
The firm wanted to be able to update the site itself, without calling us. Visibility mattered just as much, in Google and in AI answers alike.
Three languages, one site.
The frame below shows the site as it stands online. The same pages, the same three languages, unretouched.
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Dutch, French and English
The language switch sits at the top of every page. All of them exist in all three languages, the expertise and team pages included.
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Two routes to the same expertise
Expertise can be found in two ways: by practice area and by industry. Anyone who does not know the practice area can search by industry.
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Team profiles, filterable
The team page filters by location and expertise. On a phone those become the same filters, stacked.
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The firm manages the site itself
The firm edits the copy, the news posts, the team profiles, the practice areas and the SEO fields itself, in all three languages.
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Security audit and optimisation
We ran a security audit and optimised the site for search engines and for AI answers.
First the matter, then the details.
Reason for contact and practice area sit above the name fields, so an enquiry lands with the right team member.
Reason first, practice area second, details last
The visitor first picks the reason for contact, from new client to press or recruitment, then the practice area. Name and email come last.
- Trilingual website (NL/FR/EN): expertise, industries, team, news and vacancies
- A contact form that opens with the reason for contact and the practice area
- An admin area where the firm publishes pages, profiles and news itself
- One action puts the approved version online